When jmilliron commented on the 2010 Rock Shox BoXXer Release Video post from today, it reminded me of a video that he had posted on a local forum of ours.

Cool video. Very slick bit of marketing.

So why not make it two videos for the day?

In this video done by Hutchinson, they feature their urban tires in a very artistic manner. I am an ex post production video editor out of Atlanta, so I know how much time and energy this video took. There is very specific story-boarding and a long shooting process to output a short video like this.

One of the coolest things in this video is actually not the tires. The man in the video is riding a Masi fixie that is insane! For more information on these bikes…check out Tim Jackson’s blog…Masiguy.